{"title":"Smoothing","description":"","products":[{"product_id":"loreal-tecni-art-liss-control-150ml","title":"L'Oreal Tecni Art Liss Control 150ml","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003e150ml\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eOften seen as a stylist favourite, Liss Control is a smooth control gel-cream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eIdeal for managing the look of unruly, frizzy or rebellious hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eIf you have curly hair use the product and let your hair dry naturally, this will help define your curls, smoothing out the look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eHOW TO USE\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply 1 to 2 hazelnut-size drops onto washed and towel-dried hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSpread evenly with a comb on to lengths and ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReapply if necessary depending on length and thickness of hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":62935047962973,"sku":null,"price":15.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/lisscontrol.jpg?v=1776689450"},{"product_id":"osmo-blinding-shine-illuminating-finisher-125ml","title":"Osmo Blinding Shine Illuminating Finisher 125ml","description":"\u003cp\u003e\u003cb\u003eBLINDING SHINE ILLUMINATING FINISHER\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe ultimate high gloss shine spray, perfect for finishing any style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh gloss shine spray for adding a luxurious shine\u003c\/li\u003e\n\u003cli\u003eRevitalises hair leaving vibrant and sleek results\u003c\/li\u003e\n\u003cli\u003eLightweight formula without any sticky residue\u003c\/li\u003e\n\u003cli\u003eExtract of Cedarwood helps to improve the health of the scalp\u003c\/li\u003e\n\u003cli\u003eExtract of Rosemary is beneficial to the hair while adding gloss to brighten\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eACHIEVE THE LOOK\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eFor a glossy, highly polished style. Spray evenly from a distance over hair after styling. Smooth down with the palm of your hands for a sleek finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSUITABLE FOR\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eAll hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAVAILABLE IN\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e125ml\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":62938163085661,"sku":null,"price":6.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/681b3075ee2e7_HhnodMWQ.jpg?v=1766174964"},{"product_id":"w","title":"Wella Eimi Perfect Me 100ml","description":"\u003cp\u003e\u003cb\u003eLIGHTWEIGHT BB LOTION 100ml\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOLD LEVEL 1\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCreate natural style with smoothness with this delicate lotion that adds shine, repairs, moisturizes, tames flyaways and protects from the heat of styling tools.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOW TO USE: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePamper, perfect, protect. Caress a small amount of product on mid-lengths and ends on damp or dry hair for a luxurious feel. Style as you wish.\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":62940759261533,"sku":null,"price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/perfectme.jpg?v=1766239489"},{"product_id":"wella-eimi-flowing-form-100ml","title":"Wella Eimi Flowing Form 100ml","description":"\u003cp\u003e\u003cb\u003eANTI-FRIZZ SMOOTHING BALM 100ml\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOLD LEVEL 2\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCreate luxurious smoothness with flexible control and natural movement. Formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOW TO USE:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eApply 2-5 pumps and work thoroughly through the midlengths and ends. Blow dry with a brush. For extra smooth results, finish with styling iron.\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":62940761784669,"sku":null,"price":10.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/flowingform_1.jpg?v=1766239525"},{"product_id":"wella-eimi-glam-mist-200ml","title":"Wella Eimi Glam Mist 200ml","description":"\u003cp\u003e\u003cb\u003eSHINE MIST 200ml\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOLD LEVEL 1\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFinish your glamorous style with dazzling shine thanks to this luminous shine spray. Formulated to help protect hair from the effects of humidity and UV.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOW TO USE: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSpray lightly and evenly to get glamorous shine to finish your look.\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":62940788982109,"sku":null,"price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/glammist.jpg?v=1766239940"},{"product_id":"wella-eimi-just-brilliant-75ml","title":"Wella Eimi Just Brilliant 75ml","description":"\u003cp\u003e\u003cb\u003eSHINE POMADE 75ml\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOLD LEVEL 1\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSmoothen your hair and get seductive shine and natural anti-frizz definition. Formulated to help protect hair against humidity.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOW TO USE: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDistribute a thin layer onto the palm of your hand and softly sweep into dry hair to smoothen and finish your style.\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":62940790849885,"sku":null,"price":10.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/justbrilliant.jpg?v=1766239966"},{"product_id":"loreal-serie-expert-keratin-alpha-sleek-smooth-transformer-200ml","title":"L'oreal Serie Expert Keratin Alpha Sleek Smooth Transformer-200ml","description":"\u003cp\u003e\u003cstrong\u003eConditioner for up to 2 weeks of frizz and volume control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek conditioner transforms unruly hair with a professional-grade formula infused with keratin-derived ingredients. 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Experience silky, controlled hair that's easier to style and visibly smoother with every application.\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":63890575425885,"sku":null,"price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/3474637335533_1.webp?v=1773757026"},{"product_id":"loreal-serie-expert-keratin-alpha-sleek-keratin-sealer-50ml","title":"L'OREAL Serie Expert Keratin Alpha Sleek Keratin Serum 50ml","description":"\u003cp\u003e\u003cstrong\u003eSerum for frizz and volume control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oréal Professionnel Keratin Alpha Sleek Serum delivers salon-quality smoothing in a 50ml bottle. Formulated with Keratin Sealer 5%, this heat-activated serum seals the hair cuticle to reduce frizz and boost shine for up to 5 days with a single application. Use alongside the full routine for extended frizz control lasting up to 2 weeks. The serum provides humidity protection up to 80% and withstands heat up to 230°C, making styling faster and easier. Free from artificial colorants and alcohol, it's designed for those seeking smoother, more manageable hair with minimal effort. Apply to damp hair, dry with a blow dryer, and use a straightening iron for best results.\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":63890749915485,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/3474637335618_1.webp?v=1773757462"},{"product_id":"loreal-serie-expert-keratin-alpha-sleek-shampoo-300ml","title":"L'oreal Serie Expert - Keratin Alpha Sleek Shampoo- 300ml","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDiscover sleek, smooth hair with every wash\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eL’Oréal Professionnel Keratin Alpha Sleek Professional Shampoo transforms everyday hair care into a delightful ritual. Designed for those seeking straightened, frizz-free, and silky strands, this professional shampoo combines creamy, liquid texture with cutting-edge ingredients to deliver maximum results. 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Designed for those seeking straightened, frizz-free, and silky strands, this professional shampoo combines creamy, liquid texture with cutting-edge ingredients to deliver maximum results. It leaves your hair deeply hydrated, free from static, and with a mirror-like shine. 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