{"title":"Wella Ultimate Colour Blonde","description":null,"products":[{"product_id":"wella-professional-ultimate-smooth-step-1-shampoo-250ml-copy","title":"Wella Professionals Ultimate Color Blonde Shampoo 250ml","description":"\u003ch2\u003eWella Professionals Ultimate Color Blonde Shampoo 250ml\u003c\/h2\u003e\n\u003cp\u003eKeep blonde hair looking cooler, brighter and salon-fresh with \u003cstrong\u003eWella Professionals Ultimate Color Blonde Shampoo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis next-generation anti-brass shampoo is specially designed for \u003cstrong\u003eblonde, highlighted and grey hair\u003c\/strong\u003e, helping to neutralise unwanted yellow tones in as little as \u003cstrong\u003e5 minutes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003ePowered by a combination of \u003cstrong\u003eviolet pigments and activated charcoal\u003c\/strong\u003e, the formula helps target brassiness while removing impurities and environmental build-up from the hair. Its advanced \u003cstrong\u003e3-in-1 action tones, moisturises and conditions\u003c\/strong\u003e in one simple step, helping leave hair soft, smooth and manageable without the dryness often associated with traditional purple shampoos.\u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eGlycine, Metal Purifier and Pro-Vitamin B5\u003c\/strong\u003e, the formula helps protect the hair fibre from damage, reduce metal build-up and retain essential moisture from root to tip.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralises brassiness in just 5 minutes\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eViolet pigments help reduce unwanted yellow tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3-in-1 formula\u003c\/strong\u003e tones, moisturises and conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain cooler, brighter blonde tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eActivated charcoal\u003c\/strong\u003e helps remove impurities and environmental build-up\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMetal Purifier technology\u003c\/strong\u003e helps reduce metal residues within the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eGlycine and Pro-Vitamin B5\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect the hair fibre from damage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair feeling soft, smooth and manageable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps make hair easier to detangle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for \u003cstrong\u003enatural, coloured, highlighted and grey hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain salon-fresh blonde tones with regular use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and work into a lather.\u003c\/p\u003e\n\u003cp\u003eLeave on for \u003cstrong\u003eup to 5 minutes\u003c\/strong\u003e, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eUse up to \u003cstrong\u003etwice per week as required\u003c\/strong\u003e to help maintain cooler blonde tones.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients \u0026amp; Technology\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eViolet Pigments\u003c\/strong\u003e\u003cbr\u003eHelp neutralise unwanted yellow and brassy tones for a visibly cooler blonde result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eActivated Charcoal\u003c\/strong\u003e\u003cbr\u003eHelps purify the hair by removing impurities and environmental build-up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGlycine\u003c\/strong\u003e\u003cbr\u003eHelps support and protect the hair fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMetal Purifier\u003c\/strong\u003e\u003cbr\u003eHelps detoxify the hair from metal residues that can contribute to hair damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e\u003cbr\u003eHelps retain moisture, leaving hair feeling softer and more conditioned.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBlonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHighlighted hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eColour-treated blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHair prone to unwanted yellow or brassy tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycol Distearate, Parfum\/Fragrance, Sodium Chloride, Panthenol, Sodium Benzoate, Citric Acid, Charcoal Powder, Glycine, Propanediol, Acid Violet 43, Trisodium Ethylenediamine Disuccinate, EDTA, Glyceryl Oleate, Polyglyceryl-10 Laurate, Polyquaternium-6, Malic Acid, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Limonene, Hydroxycitronellal, Histidine, Vanillin, Linalyl Acetate, Coumarin, Oleic Acid, Squalane, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Citrate, Sodium Xylenesulfonate.\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":65989413732701,"sku":null,"price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/JPG_HighRes-Wella-Professionals_Ultimate-Color-Blonde_eCom_Shampoo_250ml_PI1_b101374a-7035-40a9-af83-95f046d533a3.jpg?v=1790065331"}],"url":"https:\/\/www.hairways.co.uk\/collections\/wella-ultimate-colour-blonde.oembed","provider":"Hairways","version":"1.0","type":"link"}