{"product_id":"loreal-serie-expert-metal-detox-professional-shampoo-1500ml","title":"L'Oreal Serie Expert Metal Detox Professional Shampoo 1500ml","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHow many times a day do you hear your clients complaining of the negative effects their water has on their hair: dryness, breakage, dullness of colour and lack of shine?\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBacked by 7 years of research and 7 patents*, L’Oréal scientists worked hand in hand with hairdressers around the world to create Metal Detox. Research found that copper metals absorbed into the hair can cause a higher risk of breakage and unpredictable colour results during the colouring service.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMetal Detox is a haircare innovation powered by Glicoamine. The patented technology helps to neutralize (de-activate) these excess copper metals in the hair, helping to prevent them from interfering with the colouring process.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis award-winning shampoo is the second step in our Metal Detox service which can be used on your client’s hair after the Metal Detox Pre-Treatment Spray and then followed by the mask for the best results. This shampoo was awarded best shampoo for coloured hair in the Cosmopolitan Beauty Awards 2021.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis sulphate-free shampoo has a luxurious foaming texture and citrus scent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.\u003c\/p\u003e\n\u003cp\u003e*Combing test. Pre-treatment, shampoo and masque vs classic shampoo on bleached hair\u003c\/p\u003e","brand":"Hairways","offers":[{"title":"Default Title","offer_id":65084261957981,"sku":null,"price":36.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/7485\/2445\/files\/1500.webp?v=1782476774","url":"https:\/\/www.hairways.co.uk\/products\/loreal-serie-expert-metal-detox-professional-shampoo-1500ml","provider":"Hairways","version":"1.0","type":"link"}