Wella Professionals Ultimate Color Blonde Shampoo 250ml

Wella Professionals Ultimate Color Blonde Shampoo 250ml

Keep blonde hair looking cooler, brighter and salon-fresh with Wella Professionals Ultimate Color Blonde Shampoo.

This next-generation anti-brass shampoo is specially designed for blonde, highlighted and grey hair, helping to neutralise unwanted yellow tones in as little as 5 minutes.

Powered by a combination of violet pigments and activated charcoal, the formula helps target brassiness while removing impurities and environmental build-up from the hair. Its advanced 3-in-1 action tones, moisturises and conditions in one simple step, helping leave hair soft, smooth and manageable without the dryness often associated with traditional purple shampoos.

Enriched with Glycine, Metal Purifier and Pro-Vitamin B5, the formula helps protect the hair fibre from damage, reduce metal build-up and retain essential moisture from root to tip.

Key Benefits

• Neutralises brassiness in just 5 minutes

• Violet pigments help reduce unwanted yellow tones

• 3-in-1 formula tones, moisturises and conditions

• Helps maintain cooler, brighter blonde tones

• Activated charcoal helps remove impurities and environmental build-up

• Metal Purifier technology helps reduce metal residues within the hair

• Enriched with Glycine and Pro-Vitamin B5

• Helps protect the hair fibre from damage

• Leaves hair feeling soft, smooth and manageable

• Helps make hair easier to detangle

• Suitable for natural, coloured, highlighted and grey hair

• Helps maintain salon-fresh blonde tones with regular use

How To Use

Apply to wet hair and work into a lather.

Leave on for up to 5 minutes, then rinse thoroughly.

Use up to twice per week as required to help maintain cooler blonde tones.

Key Ingredients & Technology

Violet Pigments
Help neutralise unwanted yellow and brassy tones for a visibly cooler blonde result.

Activated Charcoal
Helps purify the hair by removing impurities and environmental build-up.

Glycine
Helps support and protect the hair fibre.

Metal Purifier
Helps detoxify the hair from metal residues that can contribute to hair damage.

Pro-Vitamin B5
Helps retain moisture, leaving hair feeling softer and more conditioned.

Suitable For

• Blonde hair

• Highlighted hair

• Colour-treated blonde hair

• Natural blonde hair

• Grey hair

• Hair prone to unwanted yellow or brassy tones

Ingredients

Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycol Distearate, Parfum/Fragrance, Sodium Chloride, Panthenol, Sodium Benzoate, Citric Acid, Charcoal Powder, Glycine, Propanediol, Acid Violet 43, Trisodium Ethylenediamine Disuccinate, EDTA, Glyceryl Oleate, Polyglyceryl-10 Laurate, Polyquaternium-6, Malic Acid, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Limonene, Hydroxycitronellal, Histidine, Vanillin, Linalyl Acetate, Coumarin, Oleic Acid, Squalane, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Citrate, Sodium Xylenesulfonate.